#Hashtags #drive #me #nuts #when #they’re #overused. Above all, what you’re trying to do with your posts is appeal to your customers, keep them up to date with your brand and with what you’re doing without coming over too salesy (because then they are likely to just unfollow you). Yes, you need to reach as many of them as possible, otherwise you might be wasting your time and yes, hashtags can help you do that. However, they are horrible to look at, and when you stuff your sentences with hashtags it starts to look more and more like you’re posting spam – there needs to be a balance between hashtags and content.
Many sources say two hashtags is probably the most acceptable maximum amount. Even Twitter themselves – one of the main champions of hashtags – actually goes as far as to say that your account may be filtered from search results if you over-hashtag your tweets so there are real downsides to hashtag overuse.
If you want to achieve a higher view-rate on your tweets then one of the best methods is to piggyback on trending topics. Try to remember that while there are benefits to using incredibly niche hashtag terms (e.g. you’re more likely to reach the right people), you risk appearing spammy, you risk being filtered out of search results, and also, there may well be people out there who are looking for your product/service who may not know the correct terminology to search for (ever tried googling for something when you don’t know the correct search terms? That’s what you’re effectively making your customers go through if you’re using specific terms.).
There’s also the point that, contrary to popular opinion, Twitter trending topics aren’t always made up of hashtags – sometimes they are words or even phrases:
Also, if you add “Apple” to your tweet, it may still appear in the page results when you click on “#Apple”. Yes, searching on Google for “#Apple” will bring different results to “Apple” (and it may actually be more likely to return rewards in that case) but there is clearly more to be considered than just “ADD MOAR HASHTAGS”.
That said, there are times when hashtags just plain shouldn’t be used –
LinkedIn – LinkedIn stopped supporting hashtags in 2013. You’ll notice they don’t get linked in posts, they’re no longer used in their search facility, and you’ll also notice that they look horrible! Stop it!
Website metadata such as page titles – just no.
As a last point, please do not try to turn anything with punctuation in it into a hashtag – hashtags break with special characters. Rethink your hashtags.