TrueTwit

Recently I followed someone using this service – TrueTwit. Basically, when you get a new Twitter follower it sends out a Direct Message asking them to go fill in a CAPTCHA so they can tell whether your new follower is a real person or a bot. If your new follower passes the test then you get an email saying they’re not a spammer.

As a user, I find this pretty rude. Following an account on Twitter is essentially you singing up to receive their updates – it’s you telling them, “I’m interested in what you’ve got to say, I want to read your news”. For them to then turn around and say, “Well, we think you’re a spammer, complete this test” right off the bat is a pretty cheeky first impression to give fans/potential clients.

How big of a problem is having spam followers in the first place? Let’s not forget that this service sends a DM when they follow you (effectively doing no harm), not when they tweet at you. It’s not going to eliminate unsolicited spam tweets, therefore I don’t really see it as adding enough value to outweigh the drawbacks.

Does it really matter if you have higher follower numbers than is 100% accurate? If you’re looking at metrics, then yes, it matters a little – it means your numbers will be off by a fraction. Welcome to life. However, most of the social media metrics aimed at follower numbers are geared towards “Higher number = better” so surely having more followers is a good thing anyway?

On the TrueTwit website they point out that the tool helps you “save time managing followers”. If you are going through and deleting followers then I can assure you that is time which would be better spent doing something more productive – just leave them! The top twitter accounts are definitely not doing this – and you don’t have to either.

Accusing genuine users of being spammers and making them jump through hoops to get your updates for the sake of weeding out a few spam accounts is a downright terrible idea and I can imagine leads to a lot of people unfollowing (I certainly did).

UPDATE:

TrueTwit evidently weren’t too chuffed with my post and, in another great display of ‘how not to do social media’, have blocked me for it.

truetwit

I did a quick search and it turns out this is standard practice for them – true professionals.

More blog posts about TrueTwit from around the web:

The Truth About TrueTwit Validation – Inbounderish
How TrueTwit Helps You Help It Make Money – And Waste A Ton Of Time – Adweek
Stop using TrueTwit to stop being used by TrueTwit to make money for TrueTwit – Examiner
Why TrueTwit Doesn’t Work for Me – Confluence Media
Why I started @StopTrueTwit – by @Spacefem on Medium

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